An iconic family meal, flipped on its head. We wanted the viewer to identify with the scenario, and see themselves in our actors journey to trying a meat free twist on their favourite meals.
We recruited the best chefs and food stylists we could find to ensure that the food stole every scene it was featured in.
The film was shot party on location, and partly in our studio for the more concept shots.
We were commissioned by award winning agency WPR to introduce the international brand “Fry’s Family Food Co’ to the UK. Though this was in the midst of COVID, with lockdowns well and truly in place, we proceeded to plan and execute this tv/web spot.
To brief was to create a short, engaging advert that highlights the ease of switching to a meat free alternative.
The piece will centre around a family sitting down to
what they think will be a traditional dinner, but one of the parents has other ideas...
Change can be THIS easy with a little magic from Fry’s Family Food Co
The film was delivered and launched on sky Adsmart and has so far been served over 130,000 times.
We also created a collection bespoke social edits which are still being served to potential customers all around the country,