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JOHN LEWIS 

#FORWARDBIRMINGHAM

BRIEF

The brief for the project was a gift to the city, a way of engaging and hearing the voices of the people.

THE

TASK

The ethos of developing community and brand together has always been something we at Blue Monday champion. So when we submitted and won a pitch to John Lewis to make a film celebrating the launch of their flagship store in the heart of our city, we were excited, to say the least.

1 .

Number 1 trending topic on twitter​ in the UK

2 .

500k views 

3.

5 amazing Brummies celebrated

From the get go we knew we wanted to create a video that showed the real side of Birmingham, the people that are the fabric of the city, who are creating a better environment for everyone.

James Newman Jeweler’s, CBSO, an up and coming young conductor, Alpesh from the Queen Elizabeth Hospital,  a family of doctors from the Peel & Stone; we focused on a baker, Dom Clarke from Vanley Burke, a documentary photographer & last but not least Jaryd Dunn, a 400m runner from the Birchfield Harriers.

HOW DID

WE DO IT